Cookies as Spyware Essay Example for Free

Treats as Spyware Essay This paper tends to Cookies as Spyware. The choice picked was to break down the issues related with treats being utilized as spyware. Are treats bits of noxious, kindhearted, or honest programming? The following passages of this paper will examine the different employments of treats. Furthermore, at that point, the paper will finish up with my sentiment about treats dependent on my examination discoveries. Since web perusing utilizes a stateless association, treats are utilized to keep up the condition of a perusing meeting. Treats are little information documents that are delivered by a web server that are put away on your PC. Treats permit a customized web perusing experience on account of the recognizing data that they store inside them, (for example, login data, passwords, site pages visited, as well as things set in a shopping basket). There are various sorts of treats that are made for explicit purposes. They incorporate meeting, determined, first-gathering, and outsider treats. Meeting treats are utilized to store data identified with a specific visit during one meeting. Constant treats are utilized to store data for all time on your hard drive about your collaborations and additionally inclinations with a specific site. First-party treats are utilized by the particular webpage that made them while their site is being visited, though outsider treats are not made by the site that is being visited. Outsider treats are made by another site other than the site being visited, for example, a standard commercial on the website page that is being visited. (â€Å"Encyclopedia,†) While most treats seem, by all accounts, to be utilized exclusively to upgrade the user’s web perusing experience, treats can be utilized for different purposes including adware or spyware on the off chance that they contain dynamic code. Adware is utilized to naturally download or show ads on a person’s PC. Spyware is innovation used to accumulate data about an individual or association without their assent or information and hand-off that data back to publicists or other invested individuals. (â€Å"Information security magazine,† 2008) Technology has advanced to where treats can or have been mishandled, so they are related with some security dangers. The dangers related with treats are seizing (meeting commandeering), erroneous distinguishing proof (because of numerous client accounts or various programs being utilized on a solitary PC), harming or taking (treat control), and absence of termination or misleadingly long lapse periods (permitting treats to remain when they are not, at this point required can permit the treats to be taken or assaulted). (â€Å"Are all cookies,† 2010) All of these security dangers can be utilized to access or take individual data from a client or their PC. All in all, from the exploration articles looked into, it is my feeling that treats are both helpful and conceivably destructive whenever utilized inappropriately. Treats can be utilized securely to make the most of their useful purposes for web perusing by adhering to some straightforward guidelines. Routinely discover and erase pointless treats by exploring to the way on your hard drive where your treats are put away (C:Documents and Settings[username]Cookies). There truly isn’t much risk in erasing these records since new treats are naturally downloaded whenever you visit the website in any case. Additionally, check to ensure that your program settings are just permitting first-party treats (limit outsider treats). Another significant thing is to introduce antivirus programming, (for example, Symantec Endpoint Protection, Sophos, McAfee, or some other respectable seller) and keep your antivirus programming refreshed appropriately. Perform customary outputs on your hard drive and every single connected fringe to forestall contaminations. Continue working framework patches refreshed to keep anybody from hacking your framework due to a known helplessness. Web perusing would be considerably less customized on the off chance that we totally denied ourselves the benefits related with treats.

Data Communication and Networking Assignment Example | Topics and Well Written Essays - 250 words

Information Communication and Networking - Assignment Example Utilizing this technique, a PC can sidestep some entrance controls or servers or even mimic different PCs on a specific system, consequently a basic method to hack into the framework. A man-in-the-center assault through DHCP, otherwise called DHCP caricaturing happens when an assault is started, and the assailant attempts to make DHCP demands reactions by attempting to enroll as the default server. In such a case, traffic is caught before it is sent to the client portal. Brute: This is a hacking instrument created in Delphi that contaminates Windows working frameworks. Brute works in figuring out mode and gets the necessary codes. It uses a few ports and can end the activities of an antivirus or even a firewall, to pick up section into a casualty. RSA is a topsy-turvy open key calculation while DES utilizes figure that is old symmetric. RSA utilizes two keys, an open one and a private one while DES utilizes one key that is shared. DES can deal with huge lumps of information, a component that is delayed in RSA. Both are mystery keys. PGP is normalized programming that uses the previous calculations and others for activity. PGP is in this manner not a calculation in essence but rather needs to utilize different calculations however play out a similar encryption work (Keith,

Why Writers in Southeast England Should Visit New Writing South

Why Writers in Southeast England Should Visit New Writing South Perhaps contrary to the title of this article, there are plenty of reasons anyone â€" regardless of geographical location â€" should visit New Writing South. As their tagline reads were here for anyone who loves to write.As might be expected, New Writing South is a website and organization offering free and low-cost resources for writers. Located in Brighton a short walk from the English channel is The Writers Space which is a room for hire offered by New Writing South. Locals, and interested writers who will be in the area, should take some time to stop by The Writers Space and look into upcoming events, or book their own events by renting out the space. As rentals help to support New Writing South, the modest fee can be a good way to secure a place for a writing group or book club (with wi-fi, coffee, and tea) and also make sure that the content from New Writing South keeps coming.New Writing South provides resources for writers in Southeast England and beyond.Content for Brighton localsThe first thing that struck me as wonderful about New Writing South, was the layout of the NWS website. The first tab is Whats On, and for locals this will be the place to check first. Offering several events each month, New Writing South represents the prose, poetry and LGBTQ+ community of Brighton. They host events that will appeal to a wide audience and which focus on inclusivity and artistic expression. Furthermore, a partnership with the Jublilee Library means that the workshop and events pages of the website allow an interested writer to keep their finger on the pulse of the Brighton writing scene. This means access to free writing workshops to help authors finish their book, polish a certain genre, or craft a novel that is marketable in the current literary climate. Further, monthly retreats to the Writers Place will offer authors a quiet and constructive environment to plan, plot, and write their stories with like-minded writers.If all of these programs have caught you r attention, then looking into some of the courses offered by New Writing South may be a logical next step. Currently offered are creative writing programs in partnership with East Sussex College, novel development programs, and short fiction writing classes designed by respected, published authors. These classes range in price but the average cost to take a class will be about £130 or around £90 with a New Writing South membership. Memberships cost from £12-20 per year, and youll usually make back that cost if you take only two writing classes.Also offered are intensive 1:1 Writers Surgeries intended to get your work under control, and heading in the direction you desire. Whether that be self- or traditional publication, or some other goal, the one-on-one lessons promise to tailor themselves to the needs of the author. These are a bit more expensive, coming in at around £150, but are also discounted for members of New South Writing. Further, on-going mentoring, free manuscript reading, poetry critiques for low-income local authors, script reading, and literary consultancies are offered by New Writing South.Finally, New Writing South has a number of special projects on the go at any given time. These range from art shows, to festivals and theatre performances, to other community-driven endeavors. These are mostly free to attend, but sometimes have a small entrance fee, and can be a great source of entertainment and engagement for a family night out, a personal treat, or even a casual date night.The creative writing programmesPerhaps the most impressive offering from New Writing South are their creative writing programs. Offering classes on autobiography, creative writing, poetry workshops and life writing, these one- and two-year long classes are intended to equip a writer with the tools necessary for success. With lessons taught by PhDs in the field of literary study, these are the equivalent of a University crash-courses and run from 2-4 semesters (1-2 y ears). The cost for attending is around £995 yearly, but for those unable to pay the fee upfront, a £100 deposit is required, and payments can be made in installments.The program features one-to-one tutoring, practical exercises, readings, discussion of published work, group discussions led by a qualified tutor, interactive learning sites where students can access seminar notes and exercises, a writers forum to contact other writers in the group, and approximately 75 class-hours each year. In addition to regular classes the program includes tutorials and a weekend school intended to offer a more intensive learning experience twice each year.Spaces for each program are limited, and they fill up fast. If you are interested, dont hesitate to look into the course that catches your fancy right away.For non-local writersThough very much a community-driven organization, New Writing South is in the process of developing online writing courses that will be offered regardless of geographica l location. Though these classes promise to be a hit, there are plenty of other useful resources available to the international audience while we wait for these to become available.For those of us who are less local, the New Writing South website has plenty to offer. One of the best features available are the interviews with authors. Recently this has meant interviews with Elizabeth Ridout, author of the poetry collection Summon; Jacqueline Haskell, author of the poetry collection Stroking Cerberus; and Ana Tewson-Bozic, author of the short work Crumbs.For those seeking to become involved in the writing community, or in other artistic endeavors, the News and Features section of the website often includes calls for performers, information on writers collectives, and literary salon invites which include publisher access and agent workshops. These opportunities are supplemented further by the opportunities section which provides links to (and information regarding) writing prizes, spec ial classes, university scholarships and other opportunities.A bit more hidden away are some more significant resources. First, New Writing South offers specialized bursaries, specifically for writers who face barriers to pursuing their writing careers. These bursaries come in the form of TLC Free Reads, workshops and courses, and free or discounted tickets to events.ArticlesThe next useful chunk of writing help comes in the form of articles for writers. These resources vary from tips for Preparing Submissions for Publishers, Self Promotion, and general advice on How to Be a Writer. These articles are a bit of a how-to for writers getting started, or for authors struggling with a particular portion of the writing/publishing process. The nice part of these documents is that they are given as PDFs and could be useful as teaching aids, or printables for a writers group, or a book club.In addition to the host of unique resources described above, the articles on New Writing South offer s ome incredible advice, writing tips, and insight into the industry that will be valuable to any writer looking to improve themselves, or better understand how to find success in the literary world. If you havent reached the point where you are ready to invest in New Writing South, or if you simply arent local to the Brighton area, I encourage you to read some of the incredible pieces offered on their website.The first I will suggest is this article on spotlight books. These are poets and authors who participated in New South Writing literary competitions, and were rewarded with services provided by the organization. Some of these writers have gone on to publish their work, either traditionally, or via self-publication.The second article worth your time is titled News from our Writers and speaks to the success of New Writing South in supporting authors as they seek publication. This particular article centers on Rachel Burge, a member of New Writing Souths Write Process group, whose debut novel The Twisted Tree was published by Hot Key Press.New Writing South provides community and support for writers, including free reads for low-income writers.Take awayIf you are a writer, actor, or poet living in Brighton or the surrounding area, you would be a fool to miss out on the resources provided by New Writing South and The Writers Space. Absolutely make use of the community which this organization has built up to support its writers, and the free and plentiful opportunities that it provides. If you are a writer struggling with finances or some other burden, take a moment to apply to the New Writing South bursaries to help you support your craft. If you are a tourist in the area, take some time to check out The Writers Space, or the event page on the website to check out what interesting thing is planned during your time in the city.If you are unlucky enough to have a large distance between yourself and Brighton, or if you cant make it out to Brighton as often as you might like, make sure to check in on the progress of their online courses from time to time so that you can take advantage of that opportunity when it arises.

The Temperance Movement Of Antebellum America - 708 Words

Antebellum Temperance The Temperance Movement in Antebellum America was one of the largest moral reforms of in 1800s. Several members of the community fought for the prohibition of alcohol, rather than just limiting the about being consumed. However, â€Å"many farmers argued that the society and its desire to eradicate King Alcohol—as temperance advocates often termed alcoholic beverages—were a scheme to deprive the people of their liberty. Starting with main in the 1851, twelve states and territories outlawed the consumptions of alcohol. Temperance leaders came about and the movement created many different temperance groups that later used an assortment of tactics and persuasion to get their points across such as political, art, and even education. â€Å"During the first great wave of temperance protest lasting from the 1830s through the 1850s, working-class radicals and union organizers had urged temperance as necessary to both self-improvement and resistance to workplace oppression.† The American Temperance Society was one of the first of groups to be established in 1826. Many other similar groups then began to follow their lead. The brotherhoods temperance activity incorporated aspects of earlier working-class and middle-class temperance efforts. For example, The Cold Water Army took pledges to only drink water. Another group by the name of The Washingtonians worked together to form a support group to help each other with their drinking problems, and encouraging noShow MoreRelatedThe New York987 Words   |  4 PagesMoral reform movements were prevalent from the 1830s to the 1860s (Digital History 2016). Female Moral Reform Societies upset the bedrock of antebellum society. These reform societies paved the way for women to break out of the traditional roles that had been established for them from almost the beginning of time. Women became more involved in their communities and politics. There are three prominent areas where female reformist made improvement s in their local communities and the nation at largeRead MoreThe Roaring 20 s Era Of Growth And Reform1309 Words   |  6 Pagesadvances in society and economy. New and different forms of dance, music, clothing, behavior, and lifestyle were developed nationwide. The Antebellum Period in the late 1700s increased rebellion, similar to the Roaring 20’s era of growth and reform. As this time period brought profound changes, conflict, cultural excitement, and experimentation, the population of America was experiencing an alteration in social values. The American pride, similar to the pride we had when separating from the British, wasRead MoreThe Expansion Of The Antebellum Period1320 Words   |  6 PagesPrior to the Antebellum Period, the United States began to expand its influence to the Midwest. Although there were conflicts regarding the state of slavery, the expansion of land helped the people of America attain cheaper and larger plots of land out west. Due to the fact that more land was available within the United States, immigrants had the desire to emigrate to America and establish new ways of life. Since both the Irish and the Germans brought their own ideologies with them, conflicts aroseRead MoreThe Antebellum Era: Major Social Reform Movements Essay1104 Words   |  5 PagesThe antebellum period was full of social reform movements based on the urge to eradicate evil and improve human conditions in society. Despite the attempt to deal with a wide variety of reforms to provide positive changes to society these reform movements were met with varying degrees of success. This essay will focus on five of the major social reform movements of that era discussing their accomplishments, failures and impacts on America as a whole. They are the reforms of abolition, women’sRead MoreIndustrialization Of The United States Essay2242 Words   |  9 Pagestides and social conditions often spark factions in this nation. In the case of the Antebellu m period, new technology and working environments caused turmoil. In a few short decades, the country would be locked in a civil war. However, before that came a series of religious and reform movements. Some of these movements would grow into national conversations, but began first with small groups. In Antebellum America, industrialization caused a breakdown in social structure, especially norms of classRead MoreThe Role Women Played in the Social Reform Movements of the Antebellum Period1557 Words   |  7 PagesThe Role Women Played in the Social Reform Movements of the Antebellum Period Comprehending the lives of American women and their roles is fundamental for understanding the entire antebellum period in America. The period 1820 to 1870 in the United States was marked by a forceful and widespread debate on womans roles and their proper vocation whether this be in the home or outside the home and becoming wage earners.This was, however, still a time in which females were Read MorePortrayals Of Women During 1800s And 50s Literature1107 Words   |  5 Pagesresult of this study, I hope to shed light on the details of the abuse by inebriated men towards women during this time, as few first hand accounts are available. It is my working hypothesis that through the sheer number of women involved in temperance movements, we can infer that the horrors that inebriated men would inflict on women were widely known, if little discussed, and that while first hand accounts are highly limited, literary works can give us a look at what these intimate interactions andRead MoreThe History of Drinking Alcohol in America2758 Words   |  11 Pagesearly America drinking alcohol was as common as eating. The water was not always clean and pure so people drank alcohol instead to be sure they wouldn’t catch any illnesses running through the water. This was until physicians realized how dangerous alcohol was and writers started to advertise alcohol as a poison. The n ext thing you know there are people against alcohol and many communities were being divided into people who drink and the people who don’t drink. This is when The Temperance movementRead MoreWomen s Fight For Equality1410 Words   |  6 PagesFortunately, many preferred to fight for their rights rather than be considered proper. Though the achievement of suffrage is considered the beginning, women were fighting for representation, however subtly, long before the twentieth century. In Colonial America, and a few decades after the formation of the United States, an individual woman often fought for equal rights for herself, such as adopting business interests of a husband after his death. During the war for America’s independence, women began formingRead MoreThe Women s Rights Movement Essay2685 Words   |  11 Pagesâ€Å"The process of mobilizing a women s rights movement was, in fact, far more complex. Before the Civil War, activists organized local and national women s rights conventions, â€Å"(pg. 1). Illustrating the matter, the women’s rights movement began in conventions rather than an uncivilized matter. However, in the Antebellum period there were untold and implicated laws that empowered men and degraded woman. In addition, the shape of the women’s rights movement can be l abeled as the limitation of woman,

Hatchet Essay - 686 Words

This book is written by Gary Paulsen. It takes place in the Canadian wilderness, where Brian Robeson’s, who is 13 yrs. Old, plane crashes. Brian shows a lot of determination and strength, to be able to survive in the wilderness, with no one else. The story starts out with Brian in the city, he lives with his mother, who is divorced. His mother gives him a gift before he leaves and it is a hatchet that fits on his belt so Brian puts it there. Brian meets the pilot and he is a nice man. Brian and the pilot get ready to leave and then Brian remembers that he saw a man kissing his mom but he does not let it bother him. Brian leaves and after an hour or so, the pilot was yelling and screaming that his chest hurts. He had a heart attack and†¦show more content†¦He uses the shelter to protect him from the rain and some animals. After he builds the shelter, Brian uses his hatchet to make spears and arrows. He takes branches and sharpens the tip of them to make arrows and spears. quot;He had worked on the fish spear until it had become more then just a tool. He shoots the arrows at birds and throws the spears at fish. quot;I know about fire; I know I need fire.quot; Brian says this the second night hes there. Brian needs a fi re because he needs it for heat, to cook food and to keep animals away. Brian makes the fire with his hatchet and a rock. First, he figures out that he needs some paper so he takes his 20-dollar bill and tries to burn it. Unfortunately, the bill just burns right out and leaves him with no fire. After that, he takes his hatchet and cuts small pieces of bark. Then he piles them up under twigs. Then he takes his hatchet and hits a rock with a great blow and sparks catch the bark on fire. He hits another blow and the sparks catch the twigs on fire. Therefore, he has a fire. This process shows that whatever Brian sets his mind to he can do it. About two months later Brian went to the bottom of the lake to see if there was anything useful in the plane. He brought up a survival package. There were many useful things in there like bandages and matches. Couple months later, just before winter was going to hit a man shows up in a plane. The guy in the plane was the man Brian had talkedShow Mo reRelatedEssay the hatchet736 Words   |  3 Pagescrash-lands because the pilot has a heart attack. It all started when Brians parents had a divorce. He was sent away on a plane by his mother because it was summertime when his dad had custody. The parting gift his mother gave him was a hatchet. He wore the hatchet on a belt. When he left on the private little Cessna 406 plane in the copilots seat he never could imagine how this little trip would change his life. In the airplane he thought a lot about his parents and the secret he kept. The secretRead MoreMovie Analysis : The Hatchet 1480 Words   |  6 PagesCastaway The movie Castaway was released in 22nd of December 2000 first in USA and was made by a director called Robert Zemeckis. The hatchet is the first book from the Hatchet series written by Gary Paulsen. The book was first written in 1989 and it is still one of the famous book among younger readers. Both of the text have many similarities relating to the setting, characteristics but also many differences. The movie castaway is about a main character called Chuck Noland who gets stuck in anRead MoreHatchet Character Analysis1182 Words   |  5 PagesIn the incredibly captivating, and exciting book Hatchet by Gary Paulsen the reader feels like she is experiencing a tough but believable journey. The book’s main character, Brian, gets stuck on a deserted island as a result of a plane crash. This happens when a pilot has a horrific heart attack and Brian, who is not a pilot, has to control the plane by himself. All Brian has on the island is a hatchet his mother gave him, and he has to survive alone while also coping with a family issue. But sometimesRead MoreBurying the Hatchet Essay1075 Words   |  5 PagesMemorandum To: Pat Tyler From: Naz Date: 4/17/16 Re: Mighty Mufflers Corp. (MMC) Loss Contingencies Issues The complexity of MMC’s accounting for its litigation liability must be addressed in three components. First, we must determine the amount necessary to be accrued as of December 2012 from the First Settlement. Next, we must determine the placement of the aforementioned accrual from the First Settlement on the income statement. Finally, we must determine how to account for the True-Up PaymentRead MoreThe Accounting Firm Hatchet And Co1983 Words   |  8 Pages A) The accounting firm Hatchet Co (â€Å"Hatchet†), could be sued by Giant plc. (â€Å"Giant†), as in their audit, the company accounts has been overstated, causing initially a rise in the shares value but then naturally a drastic fall when Giant was found to be making losses. The accounting firm is also thought to be liable towards some shareholders as Gloria and Henry, which lost the money they invested in the company. Hatchet, being an Accounting firm and thus treated in the low of torts as a professionalRead MoreI Read Is Hatchet Book Report1018 Words   |  5 PagesHatchet Book Report The book I read is Hatchet by Gary Paulsen. It is about a thirteen-year-old boy named Brian. This story takes place in the Canadian wilderness without a specified time. I think this book is both interesting and helpful because of its contents. To summarize the story, Brain was the sole passenger on the tiny Cessna 406 bush plane. He was flying from the U.S. to Canada to spend summer break with his father after his parents divorced. The pilot has a heart attack and the planeRead MoreAnalysis Of Gary Paulsen s Hatchet 1259 Words   |  6 Pages Hatchet by Gary Paulsen is a realistic fiction novel that displays the many physical and mental challenges of surviving in the wild alone. This story, or as some would call an adventure, is about a young man named Brian Robeson’s struggle and fight to survive in the wild against all odds. When Brian’s plane crashes on his way to see his father in Canada, the pilot has a heart attack and eventually the plane goes down, leaving him stranded in the wild all alone. Being raised in a city, BrianRead More Review of Hatchet by Gary Paulsen Essay971 Words   |  4 PagesReview of Hatchet by Gary Paulsen I read the book Hatchet by Gary Paulsen. The book was about a thirteen-year-old boy named Brian Robeson who was stranded in a plane crash. He was out in the Canadian wilderness trying to visit his dad. Brian is left with nothing but his clothing a tattered windbreaker, and the hatchet his mother had given him as a present. First as Brian and the pilot were flying to Brian father?s house the pilot was showing Brian how to fly the plane. ? Here, put yourRead MoreConflicts of Man Versus Nature in â€Å"Hatchet† by Gary Paulsen838 Words   |  3 PagesBrian Robinson from â€Å"Hatchet† by Gary Paulsen, is a thirteen-year old boy from New York City. This novel essentially deals with the matter of man and nature alongside, of self-cognizant. On his way to visit his father, his plane crashes leaving him alone in the middle of the Canadian wilderness. The story mainly progresses through Brians experiences existing alone in the wilderness and the struggle to survive with nothing but a hatchet his mother gave him as a gift. Thus, he is primarily the onlyRead MoreAncient Greece : Book Review1583 Words   |  7 PagesAncient Greece Paired Book Review By Rohan Ahluwalia Core 2 What were the most memorable moments in the books for you? Why? The Odyssey and the Hatchet were both great books. The most memorable moment in the books were hard to choose as there were many interesting parts. In the book, The Odyssey, the most memorable moment for me was when the wife of Odysseus, Penelopeia, organizes an archery contest.The contest was to string the bow that belonged to Odysseus and fire it through the opening of

Mm Approach Free Essays

Qus4. What are the assumptions of MM approach? Ans. Assumption of the MM approach The MM approach to irrelevance of dividend is based on the following assumptions: * The capital markets are perfect and the investors behave rationally. We will write a custom essay sample on Mm Approach or any similar topic only for you Order Now * All information is freely available to all the investors. * There is no transaction cost. * Securities are divisible and can be split into any fraction. No investor can affect the market price. * There are no taxes and no flotation cost. The firm has a defined investment policy and the future profits are known with certainty. The implication is that the investment decisions are unaffected by the dividend decision and the operating cash flows are same no matter which dividend policy is adopted. The model Under the assumptions stated above, MM argue that neither the firm paying dividends nor the shareholders receiving the dividends will be adversely affected by firms paying either too little or too much dividends. They have used the arbitrage process to show that the division of profits between dividends and retained earnings is irrelevant from the point of view of the shareholders. They have shown that given the investment opportunities, a firm will finance these either by ploughing back profits of if pays dividends, then will raise an equal amount of new share capital externally by selling new shares. The amount of dividends paid to existing shareholders will be replaced by new share capital raised externally. In order to satisfy their model, MM has started with the following valuation model. P0= 1* (D1+P1)/ (1+ke) Where, P0 =   Ã‚  Ã‚  Ã‚   Present market price of the share Ke =   Ã‚  Ã‚  Ã‚   Cost of equity share capital D1 =   Ã‚  Ã‚   Expected dividend at the end of year 1 P1 =   Ã‚  Ã‚  Ã‚   Expected market price of the share at the end of year 1 With the help of this valuation model we will create a arbitrage process, i. e. , replacement of amount paid as dividend by the issue of fresh capital. The arbitrage process involves two simultaneous actions. With reference to dividend policy the two actions are: * Payment of dividend by the firm * Rising of fresh capital. With the help of arbitrage process, MM have shown that the dividend payment will not have any effect on the value of the firm. Even if the firm pays dividends, resulting in a increase in market value of the share, the effect on the value of the firm will be neutralised by the decrease in terminal value of the share. How to cite Mm Approach, Papers

Medical Tourism free essay sample

An external view using Porter’s Five Forces, an internal resource-based view and an industry snapshot using value network approach are evaluated to identify the pros and cons about the industry. In the beginning, a brief about medical tourism is written along with the background to research, and project aims and objectives. Next, a critical literature review is performed to explore previous research and to analyze merits and limitations of the theoretical frameworks. Interviews with managers and medical practitioners were arranged to gather primary data. Secondary data was also obtained from pertinent sources. The theoretical frameworks that form the academic basis for this study are used to analyze the data. The analyses are discussed along with other facts that were not captured by the framework or approach. The analysis confirms that Malaysia’s medical tourism industry is attractive to enter and realize profits. There are a few strong players in the market, although, the overall market is still in the emerging phase. The government has published analytical reports on the available opportunities in the Indian health care industry so corporate houses can make informed decisions regarding the Indian medical tourism sector. Initiatives of Private Hospitals in Health Travel Projects outside India Recently, a memorandum of understanding (MOU) was signed between the famous Apollo Hospitals and the American International Medical University (AIMIJ) for developing medical tourism projects worth $200 Million in the Bahamas and St Lucia. According to the MolJ, the Apollo group will develop a super specialty eaching hospital, research, and treatment facilityfor the AIMIJ group. In addition, Apollo will develop, manage, and monitor the healthcare facilities at the existing AIMIJ groups medical education facilities at the Bahamas and St Lucia campuses. The AIMIJ group offers MD and PhD programs and offers $1. 5 million in scholarships to Indian students every year. It is estimated that the AIMIJ group of institutions will attract 500 Indian doctors to the US in the current year http://www. healism. com/ blogs/the_stanley_rubenti_medical_tourism_blog/ medical_tourism_to_india:_opportunities__trends/ Medical Tourism is the concept of raveling to a particular destination to avail the opportunity of the worldclass Healthcare services offered by the best experienced Healthcare professionals at the technologically most advanced medical facilities in complete privacy and for affordable costs. The Healthcare procedure is usually combined with a family vacation. The concept of Medical Tourism is not a new one. The first recorded instance of medical tourism dates back thousands of years to when Greek pilgrims traveled from all over the Mediterranean to the small territory in the Saronic Gulf called Epidauria. This territory was the sanctuary of the healing god Asklepios. Epidauria became the original travel destination tor medical tourism. In the recent past patients from underdeveloped countries used to travel to the advanced industrialized developed countries to take the benefit of advanced medical health care in the hospitals, recently the trend is reversing. As far back as 3,000 BC, people with eye problems made pilgrimage to Tell Brak, Syria, where healing deities were said to perform miracles. Ancient Roman spas that were believed to cure an endless list of ailments still offer hope and relief to bathers today. The World Tourism Organization includes the following in its definition of medical tourism: medical care, sickness and well-being, rehabilitation and recuperation. India is the land of myriad experiences and exotic locales. It is a world of resplendent colours and rich cultural locales, be it magnificent monuments, heritage temples or tombs. The Countrys ancient cultural heritage is inextricably linked to its technology driven present existence. The coexistence of a number of religions and cultures, together with an awe-inspiring topography makes it the perfect place for a complete holiday experience. The Indian medical tourism industry, growing at an annual rate of 30 percent, caters to patients chiefly from the US, Europe, West Asia and Africa. Although in its nascent stage, the industry is outsmarting similar industries of other countries such as Greece, South Africa, Jordan, Malaysia, Philippines and Singapore. In 2006, over medical tourists have visited India and is growing by 15% a year. The medical tourism industry in India is presently earning revenues of $450 million . Encouraged by the incredible pace of growth exhibited by the industry, the Confederation of Indian Industry (C) and McKinsey have predicted that the industry ill grow to earn additional revenue of $2. 2 billion by 2012. India, touted as the favourite destination for information technology majors, is currently emerging as a preferred destination for medical or health tourism. The Government of India, State tourism boards, travel agents, tour operators, hotel companies and private sector hospitals are exploring the medical tourism industry for tremendous opportunities. They are seeking to capitalize on the opportunities by combining the countrys popular leisure tourism with medical tourism. The factors that make India as one of he favorable destination for health tourism starts with low medical cost which is one-tenth of the costs in western countries, for example, a heart surgery costs $ 6,000 in India as against $30,000 in the US, Similarly a bone marrow transplant costs $26,000 in India as compared to $2, 50,000 in the US. Foreign patients throng Indian hospitals to pass up the long waiting lists and queues in their native countries. Globalization has promoted a consumerist culture, thereby promoting goods and services that can feed the aspirations arising from this culture. This has had its effect in the health sector too. There are number of reasons for the growth of the service economy and these can be categorized into three main areas such as: Social trend Demographic trends New services to meet new demands The new services to meet new demand may include the medical tourism. Merging healthcare and tourism an industry has been evolved in many developing countries like Greece, South Africa, Jordan, India, Malaysia, Philippines and Singapore. Medical tourism where foreigners travel abroad in search of low cost, world-class medical treatment is gaining popularity in India. Indias medical tourism industry could yield s much as $3 billion in annual revenue by 2012. Indian government hopes to encourage a budding trade in medical tourism, selling foreigners the idea of traveling to India for low cost but world class medical treatment. According to the confederation of Indian industry India has the potential to attract 1 million tourists per annum, which could contribute to $6 billion to the economy. India must leverage its competitive edge, especially its cost advantage. It is only one fifth of the costs in the west. Cost savings Medical Tourism Industry and India. India has always been a regional health care hub for the health care tourists from he neighboring countries like Afghanistan, Bangladesh, Pakistan, Nepal, Bhutan, I-JAE and Maldives ; recently India has emerged as one of the most important Global destination for medical tourism or health care travel. Now international patients from the developed countries like USA, Canada, I-JK, Europe etc. ravel to India for the low- cost medical surgery treatments like knee Joint replacement, total hip replacement, hip resurfacing, weight loss procedures- gastric lap band, RNY gastric bypass, heart procedures, elective surgeries and also for rejuvenation therapies promised by yoga nd Ayurveda. However, a nice blend of top-class medical expertise at attractive prices is helping more and more corporate hospitals in India to lure globa l foreign patients for high end surgeries like organ transplants. As more and more patients from Europe, North America and other affluent nations with very high medical costs and long wait lists look for effective options of immediate, low-cost, affordable treatments, medical health care travel to India is definitely on the cards for most of them and the fast growing Indian corporate health sector is fully geared to meet that need. Medical tourism to India is not Just cost savings or the high standard of medical care facility, but also the waiting time for medical surgery treatment procedures in India is much lower than in any other country. India offers a growing number of private centers of excellence where the quality of care is as good as or better than that of big-city hospitals in the United States or Europe. The medical care sector in India has witnessed an enormous growth in infrastructure in the private and voluntary sector. The private sector, which was very modest in the early stages, has now becoming a flourishing industry quipped with the most modern state of the art technology at its disposal. It is estimated that 75% of healthcare services and investments in India are now provided by the private sector. Health and medical tourism is perceived as one of the fastest growing segments in marketing destination India today. India could earn $2 billion annually and create 60 million new Jobs by subcontracting work from the British National Health Service, the head of Indias largest chain of private http:// ds pace. iimk. ac. in/bitstream/2259/590/11475-484. pdf he Indian economy is set to grow between 7 per cent and 7. per cent in the current fiscal, according to Dr C RangaraJan, Chairman of the Prime Ministers Economic Advisory Council (PMEAC).

The Immigration Problem Essay Research Paper The free essay sample

The Immigration Problem Essay, Research Paper The Immigration Problem The inquiry is have we given up on turning our immigrants into Americans ( Brimelow 30 ) . Undoubtedly, all the hipped-up controversial rhetoric will discourage the immigrant population from going legal. It has become such a fuss to travel through the procedure that many people choose to traverse the boundary line without permission. Before 1960, eighty per centum of the in-migration to America came from Europe. Since 1960, nevertheless, 80 per centum has come from topographic points other than Europe ( Wishard 153 ) . As a consequence, immigrant Torahs have become less accepting of the immigrant community. Long ago, European immigrants were given a occupation, shelter, and nutrient. Soon, the new immigrants were granted citizenship and vote privileges ( Hernandez A1 ) . Today, immigrants are lucky to traverse the lodger without being changeable # 8211 ; God forbid they become citizens. Contrary to what many believe, many immigrants are non here to go citizens. Many want to remain for a short clip and so return to their place. We will write a custom essay sample on The Immigration Problem Essay Research Paper The or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page In fact, many immigrants are loath to go legal. Many harbor hopes and dreams of finally returning to their friends and household back place. Then there are the distinguishable few who do non wish to make up ones mind, and would wish hold # 8220 ; double citizenship. # 8221 ; To be loyal to more than one state, to vote in both states, and to go back and forth easy ( Limon ) . To understand the affects of in-migration one must analyze the province where it is more rampant. California is a magnet for immigrants. As a consequence, many claim that immigrants are a great economic load. California does, nevertheless, benefit from its porous boundary lines. The sequence of immigrant groups has brought the province unparalleled cultural diverseness ( Gerston 9 ) . Besides cultural diverseness, California has one of the most diverse economic systems in the universe. Despite its jobs, California prevails in agribusiness, excavation, industry, transit, communicating, electronics, building, and defence. These industries contain a high per centum of immigrants. If California were an independent state, with a 695.3 billion dollar economic system, it would rank eighth in the universe ( Gerston 8 ) . California # 8217 ; s heavy population is a direct consequence of in-migration, which accounts for California # 8217 ; s great political and economic strength. The unregulated motion of goods, services, and people throughout the provinces is what makes this state economically stable and productive. NAFTA ( North American Free Trade Agreement ) and GATT ( General Agreement on Trades and Duties ) are illustrations of successful understandings between neighbouring states. These understandings have resulted in the alone improvement of the economic systems involved. Open markets in banking, insurance, agribusiness, telecommunications, building, touristry, advertisement, etc. are indispensable to a capitalist economic system. We can non, in a universe economic system, near our doors to the remainder of the universe ( Limbaugh ) . The Clinton Administration is committed to cut downing illegal in-migration, and understandings like NAFTA are critical to that attempt ( Christopher 785 ) . Laws do small or nil to control the illegal in-migration job. Everyone claims to be against in-migration, but those same people love the low-cost agricultural merchandises they purchase from the supermarket. No 1 seems to protest the cheap fruits and veggies cultivated and grown by undocumented workers. Politicians who claim to be adamantly against illegal in-migration bend about and engage illegal foreigners. Pete Wilson, Dianne Feinstein, and Michael Huffington have all contributed to the # 8220 ; nannygate # 8221 ; job. It is really no large trade, but it shows how honorable and blunt our politicians are. Everyone contributes to the job, but no 1 will confront world. Let # 8217 ; s face it, we all reep the benefits of illegal in-migration. Let # 8217 ; s bury about all the useless rhetoric, and cut a trade with Mexico and other states that will benefit everyone ( Olmo B7 ) . If politicians are serious about controling in-migration they should seek to beef up the universe economic system. Mexico # 8217 ; s mean salary is one- 6th ours ( Gore ) . Can we anticipate immigrants to remain out? Recent, controversial arguments have struck a fuse in many Americans. Americans who have been laid off or who can # 8217 ; t seem to acquire in front in our capitalist market look to be infuriated by the inflow of illegal foreigners. They feel that they can non vie with low-wage workers. To demo for this is the infinite anti- immigrant statute law being proposed to congress. There are grass-roots enterprises out at that place suggesting to amend the fundamental law to restrict American citizenship entirely to kids born of U.S. citizens merely ( McDonnel A1 ) . A important figure of people wish to eliminate the rights foreign subjects have acquired through the old ages. Americans have proven to be really competitory in the universe market. Especiall those who have a good instruction. Many feel that immigrants do non merit an instruction because they have non contributed to the well being of the community. Already, undocumented pupils are the least likely to be given fiscal aid, and they are frequently charged the highest tuition fees. Under a new tribunal opinion, undocumented Cal State pupils will lose entree to the system # 8217 ; s grants plans ; in add-on, they will be charged out of province fees ( Chandler A3 ) . Many will hold to drop out. That is unfortunate because immigrants tend to be better pupils. One of the biggest concerns Americans have with immigrants is instruction. It is a common and wrong stereotype to believe that immigrant kids bring substandard accomplishments and hapless attitudes to school ( Woo A1 ) . Peoples from all over the universe have brought with them their civilization and enthusiasm for instruction. Prevalent, it is, that many immigrant pupils, legal or non, have classs well higher than their American opposite numbers. A new survey found that kids of immigrant parents have a greater desire to larn. Their classs are superior, they score higher on standardised trials and they aspire to college at a greater rate than their third-generation equals ( Woo A1 ) . While immigrant civil rights groups gain new terms, militant groups are turning at an unprecedented rate. Many of these groups preach hatred and force. Bete Hammond from S.T.P.I.T. ( Stop The Out-of-control Problems of Immigration Today ) said, # 8220 ; It # 8217 ; s bad plenty that we do everything for their citizens when they come here illicitly and interrupt our Torahs, now they want us to bail out their economic system? # 8221 ; Hammond, evidently mentioning to the loan-guarantees to Mexico. Hammond Tells his followings, # 8220 ; we # 8217 ; ve got to take back our country. # 8221 ; Those who tend to hold with statute law directed at immigrants should listen to the statute law # 8217 ; s advocates. S.T.P.I.T has, for the most portion, shown its stance on advancement. They were against NAFTA [ which created new occupations for the three states involved ] , the Mexico # 8220 ; bailout # 8221 ; [ which was merely a loan ] , and they want the strictest Torahs to use merely to our immigrants legal or illegal. Particularly those from states they dislike, viz. : non-anglo, or # 8220 ; inferior countries. # 8221 ; The people who are least likely to be affected by illegal in-migration are the 1s who are more likely to be against it. Barbara A. Coe said, # 8220 ; We are tired of being victims of these people. # 8221 ; Barbara is president of the Orange County-based California Coalition for Immigration Reform, an umbrella group that was a key organiser on behalf of Proposition 187 ( McDonnel A1 ) . Orange County is one of the most flush counties in Southern California. Despite the counties recent economic jobs ( i.e. bankruptcy ) , the people who live there are still in better economic conditions than the remainder of the province. Ultimately, what caused the counties bankruptcy was non immigration, but bad investings. There is no speedy hole to the in-migration job. Peoples have studied the issue for centuries, and no 1 can calculate it out. The universe # 8217 ; s most educated bookmans can non happen the reply to the turning job. The cardinal prevarications in something really simple: a universe authorities. No affair how the economic system is making, no 1 will be left out. A universe authorities can merely happen in my dreams. Unfortunately, there are excessively many gun-toating-crazies ready to label it # 8220 ; communism. # 8221 ; The following best alternate prevarications in a borderless universe. A universe that portions its resources, people, rights, money, and cognition, is a better universe. Our redemption lies in reciprocality non selflessness. The thought of a borderless universe will raise up frights among many. Peoples believe that the universe # 8217 ; s population will all of a sudden seek to infiltrate the Americas. If states were more equal so there would be no demand for in-migration in the foremost topographic point. I do non desire a universe authorities ; I want equality for the universe # 8217 ; s citizens. Brimelow, Peter, . # 8220 ; TIme to Rethink Immigration. # 8221 ; National Review 44 ( 1992 ) : 30-68. Chandler, John. # 8220 ; CSU Plans to Raise Fees for Illegal Immigrants. # 8221 ; L.A. Times 2 Apr. 1995: A3. Christopher, Warren. # 8220 ; NAFTA: In the overruling involvement of the United States. # 8221 ; Dispatch 15 Nov. 1993: 785. Fragomen, Austin T. Jr. The Illegal Alien: Criminal or Economic Refugee? Staten Island: Center for Migration Studies, 1973. Gerston, Larry and Terry Christensen. California Politicss and Government: A Practical Approach. Belmont, CA: Wadsworth, 1993. Gore, Albert Jr. # 8220 ; North American Free Trade Agreement. # 8221 ; C-SPAN. 15 Dec. 1993. Hernandez, Efrain Jr. and Simon, Richard. # 8220 ; Despite Additions, Latino Voters Still Lack Clout. # 8221 ; L.A. Times 4 Dec 1994: A1. Limbaugh, Rush. # 8220 ; Open-Line Friday. # 8221 ; KFI, Los Angeles. 7 Apr. 1995. Limon, Emiliano. # 8220 ; I want double citizenship. # 8221 ; KFI, Los Angeles. 28 Apr. 1995. McDonnel, Patrick J. # 8220 ; For Them, Prop. 187 is Merely the Beginning. # 8221 ; L.A. Times 28 Jan. 1995: A1. Olmo, Frank. # 8220 ; Perspective on Immigration ; Open the Door to Mexicans. # 8221 ; L.A. Times 31 Jan. 1995: B7. Wishard, Van Dusen. # 8220 ; The Wider Vision Seeks to Inspire the Best in People. # 8221 ; Vital Speeches 6 ( 1994 ) : 153. Woo, Elaine. # 8220 ; Immigrants do Well in School, Study Finds. # 8221 ; L.A. Times 3 Apr. 1995: A1. 335

Differences Between Parameters and Statistics

Differences Between Parameters and Statistics In several disciplines, the goal is to study a large group of individuals. These groups could be as varied as a species of bird, college freshmen in the U.S. or cars driven around the world. Statistics are used in all of these studies when it is infeasible or even impossible to study each and every member of the group of interest. Rather than measuring the wingspan of every bird of a species, asking survey questions to every college freshman, or measuring the fuel economy of every car in the world, we instead study and measure a subset of the group. The collection of everyone or everything that is to be analyzed in a study is called a population. As we have seen in the examples above, the population could be enormous in size. There could be millions or even billions of individuals in the population. But we must not think that the population has to be large. If our group being studied is fourth graders in a particular school, then the population consists only of these students. Depending on the school size, this could be less than a hundred students in our population. To make our study less expensive in terms of time and resources, we only study a subset of the population. This subset is called a sample. Samples can be quite large or quite small. In theory, one individual from a population constitutes a sample. Many applications of statistics require that a sample has at least 30 individuals. Parameters and Statistics What we are typically after in a study is the parameter. A parameter is a numerical value that states something about the entire population being studied. For example, we may want to know the mean wingspan of the American bald eagle. This is a parameter because it is describing all of the population. Parameters are difficult if not impossible to obtain exactly. On the other hand, each parameter has a corresponding statistic that can be measured exactly. A statistic is a numerical value that states something about a sample. To extend the example above, we could catch 100 bald eagles and then measure the wingspan of each of these. The mean wingspan of the 100 eagles that we caught is a statistic. The value of a parameter is a fixed number. In contrast to this, since a statistic depends upon a sample, the value of a statistic can vary from sample to sample. Suppose our population parameter has a value, unknown to us, of 10. One sample of size 50 has the corresponding statistic with value 9.5. Another sample of size 50 from the same population has the corresponding statistic with value 11.1. The ultimate goal of the field of statistics is to estimate a population parameter by use of sample statistics. Mnemonic Device There is a simple and straightforward way to remember what a parameter and statistic are measuring. All that we must do is look at the first letter of each word. A parameter measures something in a population, and a statistic measures something in a sample. Examples of Parameters and Statistics Below are some more example of parameters and statistics: Suppose we study the population of dogs in Kansas City. A parameter of this population would be the mean height of all dogs in the city. A statistic would be the mean height of 50 of these dogs.We will consider a study of high school seniors in the United States. A parameter of this population is the standard deviation of grade point averages of all high school seniors. A statistic is the standard deviation of the grade point averages of a sample of 1000 high school seniors.We consider all of the likely voters for an upcoming election. There will be a ballot initiative to change the state constitution.  We wish to determine the level of support for this ballot initiative.  A parameter, in this case, is the proportion of the population of likely voters that support the ballot initiative.  A related statistic is the corresponding proportion of a sample of likely voters.

Concerns about Research Methods Course Essay Example | Topics and Well Written Essays - 250 words

Concerns about Research Methods Course - Essay Example I have been looking forward to this class on nursing research because of my impetus to generate and propagate the outcomes of this course for the betterment of the health care profession as well as for my own mental and intellectualistic growth. However, I think that I would like a course in nursing research methods better if more nurses came forward to enroll in research courses as that would have increased my interacting and communication skills. Secondly, it would have been appealing if more financial aid from the government was available for research courses. Qualitative research focuses on the principles of phenomenology as well as biological statistical methods and techniques, and I think that a class in nursing research will improve my effectiveness as a nurse. It will also help me in conducting a lot of interviews to study human consciousness, tabulating the results I receive, analyzing numerous case studies and mastering ethnography. I will be studying diverse human cultures and recording the results which will definitely increase my efficiency as a nurse. Inevitably, I will be a more effective nurse once this research course ends. Furthermore, the research course will improve my knowledge of scientific methods used for clinical practice, enhance my ability to recognize the symptoms of diseases and provide effective palliative care (Sirotnik

Computer Science and IT Article Example | Topics and Well Written Essays - 750 words

Computer Science and IT - Article Example Besides, a computerised accounting system is one of the databases -oriented applications where the transaction data is stored in well- established the database (Kiely, 2015).   Computerized accounting system leads to reduction costs, like salaries, higher returns through participation in global banking services and an improved security system that minimizes fraud. Besides, the software has benefits such as accuracy in the issuance of bank statements and fast processing of financial statements as well as easing the highly cumbersome auditing procedure. Alternatively, the system has challenges such as high installation cost, unstable power supply, computer failure and inadequate expertise (Daru, 2015).Alternatively, accounting software is an essential component of the computerised accounting system. The accounting software includes accounts receivable software, accounts payable software, general ledger software and accounting packages and chart of account. The significant factor has to be considered before purchasing accounting software is the accounting proficiency of individuals responsible for the organisation for bookkeeping work. (Daru, 2015).     Failure in voting systems in the current generation is a regular occurrence as a result of various reasons that can be prevented through strong databases. The repeated failures disenfranchise voters and destroy public confidence in the electoral system.   The failed voting machines, frustrated voters and lost votes have been the current reports following every important election.  

Structural characteristics of a marketing orientated business

Structural characteristics of a marketing orientated business There are many definitions of marketing. The better definitions are focused upon customer orientation and satisfaction of customer needs. Marketing is the social process by which individuals and groups obtain what they need and want through creating and exchanging products and value with others Marketing is the management process that identifies, anticipates and satisfies customer requirements profitably The Chartered Institute of Marketing (CIM). The CIM definition (in common with Barwells definition of the marketing concept) looks not only at identifying customer needs, but also satisfying them (short-term) and anticipating them in the future (long-term retention). The right product, in the right place, at the right time, at the right price Adcock. This is a snappy and realistic definition that uses McCarthys Four Ps. Marketing is essentially about marshalling the resources of an organization so that they meet the changing needs of the customer on whom the organization depends Palmer. This is a more recent and very realistic definition that looks at matching capabilities with needs. Marketing is the process whereby society, to supply its consumption needs, evolves distributive systems composed of participants, who, interacting under constraints technical (economic) and ethical (social) create the transactions or flows which resolve market separations and result in exchange and consumption. Bartles. Question 1. Enlighten the company on the marketing concept and process, to include a) characteristics of marketing oriented company including structure and culture, b) explain the various elements of the marketing concept, c) access the benefits and costs of a marketing approach. Answer: Structural characteristics of a marketing-orientated business A business that has a marketing orientation sees the needs of customers and consumers as vital. As it develops and markets products to meet those demands, certain structural characteristics become apparent in the business. Structure: Every organization made up of more than one person will need some form of organizational structure. An organizational chart shows the way in which the chain of command works within the organization. The way in which a company is organised can be illustrated for a packaging company. The company will be owned by shareholders that choose directors to look after their interests. The directors then appoint managers to run the business on a day-to-day basis There are different kinds of organizational structure. The most common organizational structure are: -tall -flat Culture: The culture within the organization is known as corporate culture. A market oriented company like Paper Chase Ltd, will have to develop an attitude and way of doing things such that the whole organization embraces the concept that the customers are the key to the companys success and their wants and needs should be satisfied at all times. A corporate culture towards customer orientation and satisfaction should involve providing prompt valuable service. The Marketing Concept The marketing concept is the philosophy that firms should analyze the needs of their customers and then make decisions to satisfy those needs, better than the competition. Today most firms have adopted the marketing concept, but this has not always been the case. The marketing concept has 3 key elements. A customer orientation The customer is always right when they believe they are right.   They may be dead wrong.     But if by their understanding of the situation they believe they are right, then you need to acknowledge their belief.   Only after you have honored that belief and acknowledged that it can you begin to present a different way of looking at the situation.   That takes time and effort.   Seldom is it worth skipping that process An integrated company effort The all structure of the organization must work together to fulfil customers needs and wants. If any section of the organization fails to meet the requirements of the customer, it will result in lost opportunities or dissatisfied customers. A profit-goal rather than just a sales-goal Every company want more profit. This is the one another concept. On the othe hand customers want good product in best price. That means both wants to be satisfied. This satisfaction may well be the result of negotiation where the customer has accepted on alternative product or organization has had to accept lower profit. But they (Both) must be satisfied with the exchange. Otherwise, it will not be marketing. Benefits of Strategic Interactive Marketing * More affluent customers: Those customers that acquire the various interactive technologies are more affluent and value their time more highly. They will pay for responsive service and for having their particular needs met. * Accurately targeting promotions: Personalized and animated illustrations could be electronically delivered regularly or on special occasions (e.g. birthdays, anniversaries, car renewal). * Higher sales conversions through raising customer confidence, and inducing buy-in: Complex offering, whereby a number of different product benefits are inter-linked, could more easily be comprehended through graphics and animation. Using interactive software, including simulation techniques, the customer is able to involve themselves in the development and exploration of various options and see real life illustrations. * Product Awareness: Customer (or sales representative) can have access comprehensive product information to address a wide range of needs (one-stop shopping). Lower Costs * Distribution and sales costs are much lower (see the Booz-Allen Hamilton example banking transaction costs). There are no sales persons to employ, no expensive premises, and customers even perform the data entry! * Servicing costs: Besides the obvious e-mail type links to customer services, customers could directly view or enquire on their product portfolio. * Promotional costs: Electronic delivery is substantially lower, especially when media rich formats are involved. When products or services change, there are no wasted brochures etc * Product retention: Customer (or sales representative) can have access comprehensive product information. In the case of investment products it is imperative that correct advice is given in order to comply with the Financial Services Act. Market Exploitation * Market responsiveness: In response to competitor actions or legislation, etc., changes can be quickly made to products and services and then distributed to customers and suppliers. * Cross-selling: By linking into other companys delivery medium, one companys products can be cross-sold to another, and the linking reciprocated. * Differentiation: A go-ahead insurer has the ability to present a lively and innovative image and to break away from the traditionally stuffy image of the insurance industry. Promotion * Promotion needs to direct customers to different access points according to their capability and inclination to design their own product or service. See Design. Design * Products and services need to be design and made available at a component level under construction together with business rules under construction that define the possible combinations and limits. * Quite often there will be a base (or core) component to which further components are added. * Starter products and services of pre-built components will be available to help customers into the design process. * Product information needs to be available at the component level as well as for any base product. Pricing * Products and services need pricing at a component level and to take into account the distribution method (customer self service, agent or sales person, face to face, via the telephone or the Internet, etc.). Production * Production systems need to assemble the components according to the unique customer design. * A detailed record of the product or service will need to be kept so that it can later be serviced or amend (see Servicing). Servicing * Profiles of individual customer products as well as profiles of the individual customers need to be available to support staff and the customer throughout the life of the product or service. Question 2. Explore the concepts of segmentation, targeting and positioning with reference to Paper Chase Ltd a) Identify and explain the macro and micro environment influencing Paper Chase, b) propose segmentation criteria for any 2 products from the brain storming sessions c) which markets Paper Chase should target and factors influencing their choice d) How buyer behaviour affects the marketing of Paper Chase products. Answer: Marketing environment The term marketing environment relates to all of the factors (whether internal, external, direct or indirect) that affects a firms marketing decision-making or planning and is subject of the marketing research. A firms marketing environment consists of two main areas, which are: Macro environment On the macro environment a firm holds only little control. It consists of a variety of external factors that manifest on a large (or macro) scale. These are typically economic, social, political or technological phenomena. A common method of assessing a firms macro-environment is via a PESTLE (Political, Economic, Social, Technological, Legal, and Ecological) analysis. Within a PESTLE analysis, a firm would analyze national political issues, culture and climate, key macroeconomic conditions, health and indicators (such as economic growth, inflation, unemployment, etc.), social trends/attitudes, and the nature of technologys impact on its society and the business processes within the society. Micro environment A firm holds a greater amount (though not necessarily total) control of the micro environment. It comprises factors pertinent to the firm itself, or stakeholders closely connected with the firm or company. A firms micro environment typically spans: * Customers/consumers * Employees * Suppliers * The Media By contrast to the macro environment, an organization holds a greater degree of control over these factors. Market segmentation Market segmentation pertains to the division of a market of consumers into persons with similar needs and wants. As an example, if using Kelloggs cereals in this instance, Frosties are marketed to children. Crunchy Nut Cornflakes are marketed to adults. Both goods aforementioned denote two products which are marketed to two distinct groups of persons, both with like needs, traits, and wants. The purpose for market segmentation is conducted for two main issues. First, a segmentation allows a better allocation of a firms finite resources. A firm only possesses a certain amount of resources. Accordingly, it must make choices (and appreciate the related costs) in servicing specific groups of consumers. Furthermore the diversified tastes of the contemporary Western consumers can be served better. Market segmentation can be defined in terms of the STP acronym, meaning Segment, Target and Position. Segment Segmentation involves the initial splitting up of consumers into persons of like needs/wants/tastes. Four commonly used criteria are used for segmentation, which include: * Geographical (e.g. country, region, city, town, etc.) * Psychographic (i.e. personality traits or character traits which influence consumer behavior) * Demographic (e.g. age, gender, socio-economic class, etc.) * Behavioural (e.g. brand loyalty, usage rate, etc.) The two products, from the brain storming session, selected for criteria Paper Chase Ltd are: Tea Tea Cup Tea and Tea Cup has three different Segment Tea Cup Large Medium Small Tea Milk Tea Green Tea Red Tea Target Once a segment has been identified, a firm must ascertain whether the segment is beneficial for them to service. The DAMP acronym, meaning Discernible, Accessible, Measurable and Profitable, are used as criteria to gauge the viability of a target market. DAMP is explained in further detail below: * Discernable How a segment can be differentiated from other segments. * Accessible How a segment can be accessed via Marketing Communications produced by a firm. * Measurable Can the segment be quantified and its size determined? * Profitable Can a sufficient return on investment be attained from a segments servicing? The next step in the targeting process is the level of differentiation involved in a segment serving. Three modes of differentiation exist, which are commonly applied by firms. These are: * Undifferentiated Where a company produces a like product for all of a market segment. * Differentiated In which a firm produced slight modifications of a product within a segment. * Niche In which an organization forges a product to satisfy a specialized target market. Position Positioning concern how to positions a product in the mind of consumers. A firm often performs this by producing a perceptual map, which denotes products produced in its industry according to how consumers perceive their price and quality. From a products placing on the map, a firm would tailor its marketing communications to suit meld with the products perception among consumers. Buying behaviour A marketing firm, in the course of its operations, must ascertain the nature of buying behaviour, if it is to market properly its product. In order to entice and persuade a consumer to buy a product, the psychological/behavioural process of how a given product is purchased. Buying behaviour consists of two prime strands, namely being consumer (B2C) behaviour and organizational/industrial behavior (B2B). B2C buying behaviour This mode of behaviour concerns consumers, in the purchase of a given product. The B2C buying process is as thus: * Need/want recognition * Information search * Search for alternatives (to satisfy need/want) * Purchase decision * Post-purchase evaluation As an example, if one pictures a pair of sneakers, the desire for a pair of sneakers would be followed by an information search on available types/brands. This may include perusing media outlets, but most commonly consists of information gathered from family and friends. If the information search is insufficient, the consumer may search for alternative means to satisfy the need/want. In this case, this may be buying leather shoes, sandals, etc. The purchase decision is then made, in which the consumer actually buys the product. Question 3. Identify and analyse the individual elements of Paper Chase marketing, to include product, price, promotion, place, people, process and physical evidence. Answer: Marketing mix In the early 1960s, Professor Neil Borden at Harvard Business School identified a number of company performance actions that can influence the consumer decision to purchase goods or services. Borden suggested that all those actions of the company represented a Marketing Mix. Professor E. Jerome McCarthy, at the Michigan State University in the early 1960s, suggested that the Marketing Mix contained 4 elements product, price, place and promotion. Product The product aspects of marketing deal with the specifications of the actual goods or services, and how it relates to the end-users needs and wants. The scope of a product generally includes supporting elements such as warranties, guarantees, and support. Pricing This refers to the process of setting a price for a product, including discounts. The price need not be monetary; it can simply be what is exchanged for the product or services, e.g. time, energy, or attention. Methods of setting prices optimally are in the domain of pricing science. A number of modes of pricing techniques exist, which span: * Elasticities (whether Price Elasticity of Demand, Cross Elasticity of Demand, or Income Elasticity of Demand) * Market skimming pricing * Market penetration pricing Elasticitys are a microeconomic concept, which gauges how elastic demand is for a given good/service. In a marketing context, its usefulness relates to the suitable level at which a product can be priced, in accordance with price, a products complements and substitutes, and the level of income a consumer possesses. Market skimming pertains to firm releasing a good in a first to market scenario. As an example, picture a company which releases a new type of personal media playing system. It may set the good at an initially high level, but reduce it over time, once the level of demand gradually rises. Market skimming is best operable within a first to market scenario, since there would be few competitors within the companys industry. Market penetration concerns pricing policies for late entrants to a market. Placement (or distribution) This refers to how the product gets to the customer; for example, point-of-sale placement or retailing. This third P has also sometimes been called Place, referring to the channel by which a product or service is sold (e.g. online vs. retail), which geographic region or industry, to which segment (young adults, families, business people), etc. also referring to how the environment in which the product is sold in can affect sales. Promotion This includes advertising, sales promotion, including promotional education, publicity, and personal selling. Branding refers to the various methods of promoting the product, brand, or company. These four elements are often referred to as the marketing mix, [5] which a marketer can use to craft a marketing plan. The four Ps model is most useful when marketing low value consumer products. Industrial products, services, high value consumer products require adjustments to this model. Services marketing must account for the unique nature of services. In order to recognize the different aspects of selling services, as opposed to Products, a further three Ps were added to make a range of Seven Ps for service industries: * Process the way, in which orders are handled, customers are satisfied and the service is delivered. * Physical Evidence is tangible evidence of the service customers will receive (for example a holiday brochure). * People the people meeting and dealing with the customers. As markets have become more satisfied, the 7 Ps have become relevant to those companies selling products, as well as those solely involved with services: customers now differentiate between sellers of goods by the service they receive in the process from the people involved Question 4. Select any 2 products from the brain storming session and elaborate on the application of different marketing mix (to include extended marketing mix elements) to different markets segments and context. Briefly discuss the areas that need consideration, should Paper Chase consider foreign expansion in the future. Answer: Marketing mix for Coffee: Product: Paper Chase Ltd have different kind of Coffee for customers Price: Price are very reasonable for Coffee. So that people can purchase easily Promotion: This company give different kind of advertisement. Place: Paper Chase always find new and comfortable places for the customer. Marketing mix for Clock Product: This company has different type of clock for the customers. Price: Price of the clock always are in customer budget. So that customer can purchase easily. Place: Paper Chase should seek a comfortable place. The atmosphere should be nice. Promotion:Paper Chase provides different kind of promotion. Like advertising, discount, coupon etc. Mr. Smith will think what types of product need for customer. Then those products are supply for the customer. They need widely marketing and more communicate with the customer. Then customer will be attractive for product line or company. Paper chase provide special supply some product. As for example Pens with company logos because whose company ordered the product their company logo will be printed pens body.

Health Care Reform Research Proposal

Bailey 1 UNIV 4995 Senior Project Research Proposal September 23, 2010 Health Care Reform Benefits Everyone It feels good to be able to make a doctor’s appointment and get health screens or prescriptions as needed without the hassle of being rejected because lack of health insurance. I, unlike millions, am employed full time by a major company that has this option. A very close friend of mine, who is paralyzed from the waist down had been covered by his mother’s health insurance through her employer for many years.Last year, she came of retirement age and the insurance company informed them that Jimmy will no longer be covered and need to seek other options. Until President Obama’s Health Care Reform Bill, Jimmy was denied coverage numerous times because of his â€Å"pre-existing conditions. † How could a country so rich, deny a person who needs medical insurance? We needed a change and this Bill was indeed the answer.The Health Care Reform Bill is much ne eded and relevant to society because it will extend health care to those with pre-existing conditions like those of Jimmy’s’. It will also extend coverage to seniors and make prescriptions more available to them. The Bill will also increase the age of coverage to young adults who are currently on their parents’ policies. There are much of Americas population who are uninformed or just do not approve of the Health Care Bill.Many may question the tax increase on citizens for Medicare or have questions Bailey 2 regarding the countries’ deficit. Some may ask, â€Å"Why is it fair to pay extra for people who smoke or people who are unhealthy? † And finally, many republicans, rich or wealthy Americans object this bill mostly because they feel they are taxed the hardest and are punished for being wealthy. With support for research, I will address all of these issues.With charts and data from the US Bureau of Statistics, I will retrieve information that wi ll back facts that the Health Care Reform Bill will benefit our country more than it will hurt it. I will research articles and interviews from politicians and regular American citizens (wealthy, middle, and poor) to prove we are on the right track. Our country needs our support. I plan to visit local libraries to obtain reference information to give a more in-depth analysis on changes the bill has brought about.With the proper support, I can identify facts that the Pro’s definitely outweigh the Con’s. I am writing to all the Americans who do not support this bill and to Americans who are not informed of how important it is. I want to shed light on this subject and hopefully answer questions of people who are sketchy about politics in general. The burning question remains â€Å"How will the Health Care Reform Bill affect me? † My goal in this paper is to answer questions and inform â€Å"the people† that this bill will benefit us all and should be support ed.

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