BUSINESS STRATEGY Company case report (written document) Essay

BUSINESS STRATEGY confederacy case report (written document) - Essay ExampleIt was also the first caller to offer the well-known trim chicken in a keep form that was convenient. Currently, the company produces a range of Asian and non-Asian beverages. The Asia drinks pose in a range of soja bean drinks, juice drinks and ready-to-drink teas. Specific brands include soya milk, black soy drinks, Laichi, sugar cane beverage, lemon tea, Winter melon, Chrysanthemum tea, Herbal tea and Green tea. In addition to beverages, the company also produces a vast range of culinary sauces. This include canned curry, condiments, culinary paste, spreads, instant noodles and vermicelli, and canned and jar food. These sauces do not contain preservatives. Yeos Malaysia delightful selection of refreshing Asian drinks is cherished in every occasion naturally. The companys authentic taste is inspired by conventional drinks brewed in Asia and its range of thirst-quenching drinks is a delight to custom ers in many Asian and non-Asian households. The major markets for the company ar Malaysia, Singapore, China, IndoChina, Hong Kong, North Asia, South Asia/Asia Africa, Vietnam, US, Canada, Europe, Australia and New Zealand. Macro environment analysis of the intentness using the PEST (Political, Economic, social and Technology) model. The political environment in Malaysia provides a safe and stable environment for Yeos operate in. thither are regulations, tariffs and requirements international businesses must conform to operate in Malaysia. Even though the giving medication is liberalizing its tariff regime progressively, products that are in competition with products that are manufactured locally are still exceedingly protected and the company benefits greatly from this. Malaysia is a high export oriented economy and this provides an ideal economic environment for Yeos Malaysia to operate in because the company relies both on local and export markets. The commonwealths econom y is well performing and its business regulations, tariffs and requirements are to a greater extent favorable for local manufacturers. The government also set food and agribusinesses as the nations key opportunities and this has motivated large companies the like Yeos to develop strong brands and distribution networks. These have led to the accumulation of large economic resources for the company. there are also bilateral trade agreements with between Malaysia and some of its major markets like Australia and this makes business more favorable to the company. The Asian community and the larger Yeos market are highly conscious active health and strongly emphasize on safety. In Malaysia specifically, foods and beverages undergo the strict inspection to ensure they admit with the stringiest standards. The company uses no preservatives in its culinary brands and the most minimal in its beverages. Soy products are identified as healthy food. This has favored the operation of the comp any in Malaysia and ensured companys products are on the highest demand. Yeos Malaysia has made and maintained a courageous commitment to technology. The company has undertaken a notable electronic computer development and training as one its major human resource agenda. Analysis of the beverage industry using Porters five forces model Porter (1998) identifies five forces that influence an industry. These are provider power, threat of new entrants, threat of substitutes, rivalry and buyer power. One of the things that present a threat